The popularity of music festivals nowadays cannot be measured simply by the number of visitors or the diverse celebrity line-ups. In the era of social networking and digital marketing, what adds up to the popularity of a particular music festival is its presence in all media sources, the photos the visitors take, the number of official followers, as well as tweets and hashtags with the festival keywords. Just like the audience’s preferences change through time, the ‘fame’ factors also change as time goes by. Some may argue that there is no universality as far as popularity among the music genres is concerned, yet those festivals that stand out are listed below.
The idea of Tomorrowland is to gather the most popular DJs from all parts of the world, and it happens every year at the end of August and the beginning of September in Boom, Belgium. The electronic music along with special visual effects and scenery bring about a magical feeling among the audience so that visitors feel like they are living a true fairytale. Each year the stages are designed thematically, so those who visit Tomorrowland more than once can experience the festival in completely different ways. The DJs who took part in Tomorrowland are Avicii, Tiesto, David Guetta, Nicky Romero, Afrojack, and others.
Coachella Music and Arts Festival
Coachella takes place in Indio, California, usually in the middle of April. It encompasses different genres of music, such as rock, pop, indie, hip hop, and electronic dance music. The music performances are followed by unique art installations and sculptures, so it tries to soothe everybody’s taste. There is also a camping option for visitors as an accommodation solution. What keeps the performances at Coachella original are the regulations all the artists have to respect and that is not to deliver the same performances for a certain amount of time before and after the festival. The famous musicians who have participated so far at Rage Against the Machine, Jay Z, Daft Punk, Dr. Dre, and Snoop Dogg.
Glastonbury Festival has been held for 40 years and all the tickets are usually sold 30 minutes after they have been released. It has hosted musical legends such as Stevie Wonder, David Bowie, and The Who. It takes place in Pilton, Somerset, the United Kingdom, in June or July. Apart from music performances and concerts, there are other performances including dance, cabaret, comedy, circus, and such. Another thing that sets it apart from the other festivals is the public support of charity work, including workshops on climate change, yoga sessions, art activities, second-hand books stalls, and others.
Starting in the same year as the Glastonbury festival, 1971, Roskilde takes place in Denmark and represents one of the longest-running festivals – eight festival days. There are eight stages and around 175 performances during each festival session. Although it is a non-profitable festival and all the funds go to charitable organizations, the festival attracts 100 000 visitors each year and has hosted names such as Bob Marley, Metallica, and The Rolling Stones.